One of the easiest ways to increase visiting traffic to the company website is to build effective backlinks to improve search engine rankings. Backlinks are used to drive targeted traffic directly to the company site by submitting articles to multiple directories. Article marketing has proven as an effective long-term promotional marketing strategy used to achieve optimal results.
Vary the Anchor Text
To be effective, the process requires a multitude of quality-written informative articles, with varied anchor text, submitted on a regular basis. Each article will contain a direct backlink to the company website and is offered online for free, to be used in the promotion of other websites or blogs. Once the article is selected, it is published on another site. It offers a backlink to the company that wrote and submitted the original article and with it the possibility of prospective new visitors. This process gains credibility with Google and other search engine sites and helps generate traffic, and potentially, more profits.
Many article directories syndicate all of their written materials using RSS feeds. This gives the original company the potential to generate mass exposure, with attention focused on their business, from visitors all over the Internet. Additionally, many webmasters and newsletter publishers are constantly searching for quality written content. The rifle through article directories for exciting and informative material, pertinent to the interests of their readers. Having an article selected by even one webmaster or newsletter holds the potential of being seen by thousands of interested online readers.
Promote through Social Media
When considering effective link building strategies it is imperative to promote the company business using social media. Backlinks can be created when interacting with others on social network sites including Facebook, Twitter, LinkedIn, Google+ and others. Every social interaction creates a promotional opportunity to place a backlink in the communication that can potentially increase traffic to the company website.
Other Online Promotional Opportunities
An effective alternative to article marketing social networking is to submit guest posts to well-established, popular blogs within the company’s niche. A guest post serves a mutual benefit to both the guest poster and the blogger. The blogger receives relevant, fresh content, at no charge, and the guest poster receives immediate credible exposure, along with the essential backlink to the company site or blog.
Submitted articles, guest blog posts and backlinks left on social network sites are all highly effective at producing on-site optimization. Google, Yahoo, Bing, and other search engine companies constantly seek out informative, unique content. To receive the full benefit, each submitted article needs to be helpful and unique. Using redundant information in a variety of articles submitted to a directory is never recommended.