With the recent updates in search engine algorithms, the proficient strategy of long-tail SEO is again on the forefront of modern search marketing trends. With the industry lying in the middle of the resurgence, marketers and conversion optimizers can leverage the opportunity to drive organic search traffic that converts to their websites.
Essentially long-tail SEO requires the use of keywords that have less competition in search rankings. Some of the examples can be ‘small business SEO tips’ or ‘best practical startup SEO examples’. These keywords are easier to rank for compared to more general search terms like ‘long-tail SEO’ or ‘practical startup SEO.’
It is important to note that the long-tail SEO approach may not bring millions of visitors to your website, but the traffic it attracts will be of much higher quality – a sign that visitors are more likely to convert on product or service pages.
Some strategies that can streamline this advanced SEO approach include:
1. Search for relevant, less competitive keywords
Depending on your industry, discover keywords that have a higher probability to rank on the first page with less effort. The best way to find out what potential target audience is interested in amidst the offerings is to use Google Suggest Data. The process only requires typing the company name in the search box. Google will then recommend related searches based on days, weeks and months.
Additional keywords can also be discovered by typing in letters at the end of the company name. For example, typing in ‘c’ at the end of the name will bring up results starting with that letter. Several uncommon keywords can be discovered related to a business or a product/service using this method.
2. Use videos on pages
Videos that use long-tail keywords usually have a lot of views – simply because they are linked on other web pages with long-tail SEO. It is perhaps the most powerful conversion strategy in the SEO industry today. Any knowledgeable search optimization company will also suggest the use of videos in SEO. This becomes evident with a glimpse at 29 Prime reviews. The company puts clients at the forefront of customers – and specialized in the use of videos for SEO.
The keywords that are selected for the web pages using suggest data or Google keyword planner can be used for optimizing the videos as well. YouTube, Vimeo, and other video sites ask the user to insert relevant keywords before the videos are published because it helps in relevant search engine indexing.
3. Create useful content
Even if you discover hundreds of keywords that have low competition and high monthly searches, it won’t help much without useful content. It is therefore important to imagine yourself in the visitor’s shoes: what they hope to achieve when they search for a long-tail query and land on your web page? Only content that solves their immediate need will have higher chances to convert.
For example, ‘where to buy a cheap case for iPhone 5s’ requires content that includes cases and covers with frugal prices. A web page pointing towards high-end cases may be able to rank for this search phrase, but most of the visitors are going to leave immediately as the prices are likely to be out of their budget.
Do you use long-tail keywords in product and service pages? Feel free to leave comments.