As a professional blogger, it can be challenging to balance one’s writing for readership and writing for increased exposure through search engine optimization. Those who can establish this balance will have blog readers want to follow along with steady sales and exposure. The challenge lies in striking this balance and maintaining it to provide a blog that’s pleasing to both … [Read more...] about Effective SEO: Balancing Writing For The Machine And Writing For The Reader
Technical mobile search engine optimization (SEO) is, at its core, the optimization of the mobile version of your website. This is done so those conducting searches on their mobile devices can find your website as easily as they can on a laptop or desktop. All businesses have a mobile version of their website - and some businesses have never actually looked at their … [Read more...] about Technical Mobile SEO: What Is It And Should You Use It?
One of the easiest ways to increase visiting traffic to the company website is to build effective backlinks to improve search engine rankings. Backlinks are used to drive targeted traffic directly to the company site by submitting articles to multiple directories. Article marketing has proven as an effective long-term promotional marketing strategy used to achieve optimal … [Read more...] about Effective Link Building Strategies For An Established Website
“Content is king,” as the famous saying goes. Often repeated by web pundits everywhere, the phrase has become trite with overuse and leaves more questions than answers. Is content really the reigning king of the web? What exactly do people mean when they say that? How do you create content that is appealing to both humans and search engines? There are no definite rules and … [Read more...] about How To Write Excellent SEO Content
There seems to be a recent surge in the use of hashtags on Facebook. Anyone familiar with social media marketing knows that hashtags are generally used on Twitter. So why are people using them on Facebook, too, and what purpose are they trying to fulfill? Using hashtags on Facebook affects several things, including SEO. Small business owners who want to stay with the current … [Read more...] about How Will The Use Of Hashtags On Facebook Affect SEO?