You’ve created a website and put all your valuable content on it. You then created a Twitter account to complement the website. What now? It’s time you start optimizing your Twitter pages to get good rankings from the strict spiders. Whatever you communicate is known to the spiders and hence, they directly influence the traffic to your page. The simple interface of Twitter makes users think that they can’t optimize it or it is not as helpful as other social networking sites.
However, you can optimize your Twitter pages easily if you follow the steps given below.
- Let your account name clearly define your brand and purpose. They won’t know until you tell them what you are up to. Therefore, find keywords that will reflect your business and choose it as your account name, in order to be identified by the spiders in the right way.
- The next step is to choose an appropriate user name. It is not necessary that your account name and user name should be the same. You can choose two different and powerful keywords for both. Choose a catchy name that will stay in the minds of the followers.
- Next comes the profile bio. This is the part where you can define yourselves in more words. Extract the essence of your business and pour it out as your profile bio. Crisp and sharp is the watchword to write a good profile bio.
- The first 42 characters of your tweets are considered for the title tags. Unlike other social networking sites, there are no separate title columns on Twitter. Therefore, the first 42 characters of your tweets are considered as the title. Make them keyword rich so that the spiders find them relevant to be displayed on top.
- Use # as and when necessary. The text followed by # is considered important by the search engine spiders and hence place your keywords after a #. However, overdoing it is also not advisable. Use it only where you want to stress the idea or the word.
- When you provide links in your tweets, make them keyword rich. For this, you need to incorporate keywords in your links.
- Post tweets not more than 120 characters long so that retweeting is not difficult. The first 120 characters of your tweets are visible when your follower’s retweet. Therefore, keep it simple and crisp in order to make your message noticed by other followers.
- Place a twitter button in a prominent position on your website. It will help the visitors know that you are available on Twitter and they will share your website and tweets with others. It is also good to include words that call for action, i.e., words that frankly invite the visitors to visit your Twitter page.
- Build links to your Twitter page from other websites. When you are posting articles and blogs on other websites and when you write guest posts, share your Twitter presence in the form of hyperlinks.
- Include the link to your website in your tweets. However, don’t include it in every tweet and make it look like spam. Share when it is relevant and don’t think twice to delete it from tweets if you don’t see the need for it.
- Another important thing to concentrate on is the inclusion of keywords in your tweets. Where the content is king, a keyword is the king’s life. Without keywords, the content is dead. Research on the keywords to be included and insert them wherever necessary.
- Provide links to other websites too, when you find it is relevant. If visitors find it useful, they will not fail to come back to your Twitter page.
- Place your profile bio in the header or footer of your twitter screen so that it is visible on all pages of your account. As the visitors will see your profile every time they read your tweets, they will remember it easily.
- Let your blogs, website, and Twitter page support each other. Speak about your website and Twitter page in your blogs so that the readers know about your social media presence.
These steps will help you optimize your Twitter page and help it get a good page rank. As you can’t write a run-on content on Twitter, write keyword-rich content in order to be easily recognized.