As younger generations enter the workforce and Baby Boomers become more connected with social networking, there is a good chance some of your employees fall into these numbers. Effective communication, whether it’s on a phone or via a Tweet, is important in business. If your business is considering using social media for communications among coworkers, get started on the right … [Read more...] about How To Communicate With Employees On Social Media
Social media
4 Pointers For Using Twitter To Get More Blog Followers
Your blog is awesome. It’s unique, it’s fun, it’s informative. It’s also a needle in a really, really big haystack filled with a million cool blogs. A great blog without readers is a sad, pitiful thing. Lucky for you, there’s Twitter. You’ve heard of it, right? The most widely used and best-known social networking site in the world? Its micro-blogging format is perfect for … [Read more...] about 4 Pointers For Using Twitter To Get More Blog Followers
Facebook’s EdgeRank: An Explanation
We hear a lot about Google’s PageRank and other ranking factors for search engines, but we don’t hear nearly so much about the factors that influence whether a brand’s posts on social media will appear to their followers. That’s surprising because understanding EdgeRank is important to anyone engaged in social marketing on Facebook. EdgeRank decides what people see on … [Read more...] about Facebook’s EdgeRank: An Explanation
Twitter Vine: Just One Way In Which Video Marketing Can Help Your Business
In January 2013, Twitter introduced its new Vine video technology, which - as some would say - is to video what Instagram is to photos. Staying true to their mantra of quality over quantity, you can now submit videos that are six seconds or less. The loop, which is the neatest part of the technology. The tech-savvy marketer can absolutely leverage Vine for his or her … [Read more...] about Twitter Vine: Just One Way In Which Video Marketing Can Help Your Business
Using Google+ to Improve Your Website’s Page Ranking
Let’s say you are already involved with other social media sites such as Facebook, Twitter, and Pinterest, but now you aren’t sure how you can best use Google+ to increase your SEO and page rankings. Initially, Google+ was used for a social nature, rather than for business, but now that has changed. It’s time to take that first step and launch your company’s Google+ page so … [Read more...] about Using Google+ to Improve Your Website’s Page Ranking