We hear a lot about Google’s PageRank and other ranking factors for search engines, but we don’t hear nearly so much about the factors that influence whether a brand’s posts on social media will appear to their followers. That’s surprising because understanding EdgeRank is important to anyone engaged in social marketing on Facebook. EdgeRank decides what people see on … [Read more...] about Facebook’s EdgeRank: An Explanation
Social media
Twitter Vine: Just One Way In Which Video Marketing Can Help Your Business
In January 2013, Twitter introduced its new Vine video technology, which - as some would say - is to video what Instagram is to photos. Staying true to their mantra of quality over quantity, you can now submit videos that are six seconds or less. The loop, which is the neatest part of the technology. The tech-savvy marketer can absolutely leverage Vine for his or her … [Read more...] about Twitter Vine: Just One Way In Which Video Marketing Can Help Your Business
Using Google+ to Improve Your Website’s Page Ranking
Let’s say you are already involved with other social media sites such as Facebook, Twitter, and Pinterest, but now you aren’t sure how you can best use Google+ to increase your SEO and page rankings. Initially, Google+ was used for a social nature, rather than for business, but now that has changed. It’s time to take that first step and launch your company’s Google+ page so … [Read more...] about Using Google+ to Improve Your Website’s Page Ranking
The Link Between Social Media And SEO
Virtually everyone with an online presence now has multiple social media accounts. One-seventh of the planet’s population is on Facebook. Twitter drives entire news cycles and national political discussions. A presence on Google+ can determine where a writer’s article will rank. The days of social media being a teenage hangout or a place for grandma to see your baby pictures … [Read more...] about The Link Between Social Media And SEO
Must-Follow Pointers For Utilizing Twitter To Market Your Business
If you plan to use Twitter as part of your business’s social media strategy, here are some things that are essential to marketing your company’s products and services. Maintain a Regular Twitter Presence To effectively use Twitter for business purposes, first set up an account and use it regularly. It won’t do to set up an account and leave it idle or post only every … [Read more...] about Must-Follow Pointers For Utilizing Twitter To Market Your Business