If you’re a brand manager that’s new to Facebook and wondering what to post on your brand’s Facebook page, then look no further. Starting social media marketing can be scary, but it just about knows what works most effectively. Here is a quick guide to the sorts of content you should be publishing on a day-to-day basis.
Social media is an ideal platform for spreading the word on brand updates, be it a change in ownership, a new team being added or a well-known name joining the company. Of course, you should announce these updates via the traditional channels too, like through press releases and media coverage, but doing it via Facebook keeps your fans in the loop. They may also share the update with friends, meaning you’ve got access to a broader audience that may not have originally known about the brand.
As well as publishing promotional news, it’s a great idea to publish neutral industry news too. This should be written by you and planted on your website, with a link posted on Facebook. This shows that you are taking into account everything happening in your own industry, but also in the industries of your existing and potential customers. It’s a great way to establish your brand’s reputation as a thought-leader in the market and improve your authority. What’s more, the rise in brands as publishers is something to capitalize on; something you can do by publishing original, high-quality news articles.
Where possible, include images with all of your updates. These can make the experience more stimulating for your Facebook fans and also speaks to those visual learners, who respond more effectively to images than text. It’s particularly fun to upload images of your staff members doing silly things (within reason!) as it shows the faces behind the brand. It helps to exist and potential customers feel like they’re connected to you and helps them recognize that behind the big corporate name, there are human beings… just like them.
Links to your blog
In addition to publishing industry news, it’s a great idea to have a blog on your website – which you can promote to your heart’s content on Facebook. Blogs are great for people wishing to hear your perspective on the state of the industry, or – should you choose to use it more as a resource section – ideal for people searching for how-to guides or instructions. If you write any white-papers or host any webinars etc., take the chance to post details of these to your Facebook page too. Considering there are approximately 901 million Facebook users, you could dramatically increase the number of people reading your material or attending such events – which is nothing to be scoffed at.