The art of marketing with your mouse is an important activity and is as crucial as any other direct product marketing techniques, simply because of the number of competitors available today. Marketing also calls for huge money investments and the challenge lies in how effective Internet marketing can be done with minimal investment.
Here is a quick guide on marketing your products in the best possible way.
Marketing Through Email
Marketing by sending emails still seems to be the best possible option for creating maximum awareness and exposure. This is tried and tested and is a powerful strategy for online marketing. Make your emails do most of the talking by sending e-shots (a popular way of sending photographs of your product) and this is another way of explaining your product.
Make use of your Powerful Website
Try to feature your product on a well ranked and recognized website. This is one of the best methods to showcase one’s products. Capitalize on the traffic generated by the website by making your product clearly visible. You may even think of featuring them on the homepage and creating a specific landing page for the product. Further placing them in headers, footers or toolbars may constantly remind visitors of your creation.
Social Media Can Help you in the Business
Social Media, especially the use of Facebook is yet another business strategy that might help your cause. People spend a more amount of time on Facebook and this should do well for your marketing purpose. Facebook allows its users to have a default welcome page where about 14 tabs can be added. These tabs allow you to place any design from an iFrame. You can also dedicate a whole page to advertise your product.
Another common service from Facebook is the use of its Wall Posts. You may update your followers with your new product and help them with relative posts. Here, the goal is to get as many comments or likes as possible and that in turn will help you sit on the top News sections in the News Feeds. You may even engage your followers by answering comments, asking questions or having debates.
How about tagging people into your posts and having your post on their wall?
In the internet arena, Twitter is always a happening thing that expands across a vast network of people doing things very quickly. If this can be used to your advantage, it can broaden your level of exposure. As the twitter displays activities for only a short period of time, you may think of tweeting regularly. Make it interesting by tweeting on new developments, updates and by mentioning relevant people. This will also help in getting re-tweets.
Tips
1.Introduce hashtags in the tweets that might help in additional feeds or trending topics.
2.Make sure you respond to all the comments and creating interest among followers by showing loyalty.
Adding a link to your Email Signature
This is a simple and effective way of directing visitors to your product. You may even get your partners, colleagues, and friends to add your link in their signatures. With every communication being made, you will have these signatures with links, making more exposures than you require.
The power of Video
It is a well-known fact that conveying messages over the video is more applicable than any other format for marketing. Try to make your own video and upload them on YouTube featuring your product. You can not only link the video to your website but also think of sharing it with any other popular social media sites. If you can also bring in some fun elements or an unexpected twist to your video, it will make it more appealing and impressive. This could also capture a larger audience.
The internet rules the world today and you would only find yourself more successful in cleverly advertising your products on it. Offer something new for your customers to see, experience and purchase. Be as creative as possible and the strategy will definitely work out.
My Best Wishes!!