Since everyone’s climbed aboard the blogging wagon, it’s more challenging to sell goods and make money with a blog than ever. Yet plenty of bloggers do it and earn enough money to make it their main source of income.
Selling sufficient products or services through a blog to be an individual’s primary income requires work and consistency. Whether a blogger wants to bring in a little extra income or build their fledgling business into something successful, there are ways to boost revenue generated through a blog.
These tips can help new and veteran bloggers increase their blog-based sales.
Follow best practices in blogging to increase sales.
1. Create a Connection:
Subscribers will only invest time in following bloggers with whom they feel a connection. To establish this connection, a blogger should share his or her personal story as related to his or her product or services.
2. Provide Useful Information:
Today’s busy consumer wants to be informed and will quickly weed out blogs that are filled with spam or poorly written content.
3. Blog with Consistency:
A minimum of three blog posts per week is vital to establish consistency and a following.
4. Develop Expertise:
The blogger should demonstrate expertise through his or her blogging and with videos and other information posted on the blog or business website.
5. LinkBack to Main Website:
It’s imperative that each blog post contains at least one link back to the main business website to lead readers to the internet storefront.
6. Discuss Related Topics:
Blogging only about products and services becomes a turn-off for readers. Discuss related topics to keep them interested. For instance, someone who’s selling furniture can blog about home decorating.
7. Provide Opportunities to Share:
Be sure to include buttons for other social media venues so readers can share blog posts with their friends, families, and followers.
8. Attract New Subscribers with Contests:
A quarterly contest can help attract new subscribers without creating financial hardship for the blogger.
9. Add Product Reviews and Anecdotes:
Customer reviews and stories of successful use of the blogger’s products or services should be added to the blog and business website to help potential customers feel more confident about purchasing.
10. Build an Email List:
Provide subscribers with a way to sign up for an email list so they can receive exclusive discounts and notifications.
Blog regularly to establish credibility with readers.
Consistent Efforts Produce Results
Although it’s been mentioned before, it bears worth mentioning again: To produce a steady stream of income through a blog, the blogger must be consistent. This means blogging regularly, focusing on quality, rotating products and services, and keeping followers engaged. It’s understandable that many bloggers get discouraged and give up due to lack of response, but if they’d only hang in and blog consistently, the rewards would eventually come.
There are very few overnight blogging business successes. Generally, it takes a few months of consistent blogging to start building a presence. After that, continued consistency is required to keep the momentum going and build sales. Bloggers who earn the income they desire are the ones who’ve hung in for the long haul, knowing that if they did all the right things, the sales would eventually come.