In the world of digital marketing, web analytics has become a critical component of measuring the success of online strategies. And Google Analytics has long been the go-to tool for businesses to track website traffic and user behavior. But with the introduction of Google Analytics 4 (GA4), the game is changing, and businesses need to pay attention. So, what is GA4, and how … [Read more...] about The Future of Web Analytics: How Google Analytics 4 Is Changing the Game
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