Guest blogging or article marketing which is more effective to promote a blog this is a common question among bloggers, especially among newbie bloggers. If you are not quite sure about guest blogging and article marketing, don’t worry I am here to break those points out.
What is guest blogging?
The word guest blogging is making quite a sense about it. Yes, guest blogging is simply writing on other’s blog as a guest. When you will write for other’s blogs who allow guest posts (though many bloggers don’t allow guest blogging), you will be counted as quest blogger. In your guest post, you are allowed to put your blog’s link back to your blog in the author byline. That’s it.
What is article marketing?
The concept of article marketing is quite simple. You will write an article and will submit your article in the article directory. There are lots of article directories available on the internet like ezine, goarticle, etc. In your article, you are allowed to put your link. That’s it.
Now why guest blogging more effective than article marketing:
Many people may argue but I am quite sure guest blogging is more effective than article marketing especially to promote a blog.
Loyal reader: If you are a blogger, I am quite sure you read some blogs regularly. But ask yourself do you follow any article directory? I don’t. Normally article directory doesn’t have enough loyal readers which are very effective to make a blog successful. Most of the popular blog out there has enough number of loyal readers. That is why they are popular. So if you submit a guest post, you will get some loyal readers from those blogs. On the other hand, article directory doesn’t have a loyal reader so you won’t get any reader from an article directory.
Get noticed by other bloggers: Do you know most of the blog reader are either blogger or want to be a blogger. So it’s really vital to introduce yourself with other bloggers and guest blogging the best way to get noticed by another blogger. If you write a guest post on another blog that has a loyal reader, you will get noticed by another blogger and they will visit your blog. But most of the bloggers don’t read an article directory. So if you submit your post on an article directory you won’t be able to introduce yourself with another blogger. But to make your blog popular you need to be popular among bloggers.
Building community: blogging isn’t about sharing your thought only, it also about building a community around your blog. You are nothing with your community. And guest blogging works nicely to build a community around your blog. If you write guest posts for a blog that means you are being familiar personally with that blogger and when your guest post is live. The reader of that blog will know about you and your blog and if your blog is good enough, lots of people will be part of your community and they will turn into loyal readers. But in the case of article marketing, you won’t get that chance at all.
What do you think about that? Please share your thought with us.